THE SECOND COMING
by The Reverend

In spring of 1993, The Reverend was asked to use his Jesus character to promote student attendance at Marsh Chapel, Boston University's campus church. These two ads (below) are what actually ran in The Daily Free Press, the first on a Friday, the second on a Monday. (The ad copy was written by a communications student in coordination with the chapel's minister).

But before these two drawings were turned in and approved, The Reverend and assaciate Jonathan Field sketched a number of other ideas for the ads. What follows is a sample from those sketches...
Marsh Chapel Ad Development